Amit Kumar and Shruti Singh are the design brain behind the brand, both of them are graduates from NIFT Gandhinagar, where they specialised in Fashion design. Aesthetics was started in 2014 with the idea to make unique products that have a distinct identity in the fashion world. Aesthetics provides a perfect blend of comfort and craftsmanship in its wide range of garments, handcrafted jewellery and accessories . Each and every product is simply made with love and detailed to perfection. The designers are always open to the world of exploration , Aesthetics tells its story in a very elegant and classy way in the small yet cosy studio in Ahmedabad.